iPhone 5, 5S and 5C

Apple’s iPhone SE isn’t off to a great start, judging by stats from one analytics firm.

During its first official weekend of sales, the new SE snagged just a 0.1 percent share of all iPhones, Localytics said Monday.

 

iPhone SE
Image Source: Noodles and Beef
That’s well off the opening-weekend pace established by its recent predecessors. For example, the iPhone 6 logged in at 2 percent, the iPhone 6S at 1 percent and the iPhone 5S at 0.9 percent.

 

The iPhone SE, which starts at $399, is Apple’s attempt to offer a budget-friendly phone with most of the higher-end features in the top-of-the-line, big-screen 6S. It arrives as sales growth has slowed for the iPhone, the biggest driver of Apple’s monstrous revenue.

 

 

Apple is aiming the SE at people who haven’t upgraded for several generations of the iPhone, as well as at consumers who prefer the smaller size.

 

In particular, it’s looking for people to buy the SE to replace the aging iPhone 5, its last go at phones with 4-inch screens before shifting to the more generously proportioned iPhone 6 and 6 Plus in 2014. Collectively, the iPhone 5, 5S and 5C hold a 30 percent share of all iPhones, according to Localytics.

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Source : cnet.com

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